Marketing An introduction SCQF Level 7

An introduction to key the principles and practices of marketing.


Why take this course?

This is an optional Unit within HNC/HND Administration and Information Technology course, but is also included within other HN Group Awards and can be taken as a stand-alone Unit. It is designed to provide candidates with the knowledge and skills for further study or employment in an administrative or IT/Business environment, and will provide you with knowledge and understanding of marketing and its use in organisations. It explains the influence of the external environment and the importance of market research when making marketing decisions. It also introduces the concept of segmentation and target marketing, and will help to develop your understanding of the marketing mix in the context of both products and services. 

For further information on this course, please visit the SQA website.

Credit points and level: 1 HN credits at SCQF level 7: (8 SCQF credit points at SCQF level 7)

What you will experience

Throughout the course you will be encouraged to relate marketing theory to relevant examples. On completion of this Unit you be able to:

  • Explain the nature of marketing and its importance in organisations
  • Explain marketing decisions for a product based and service organisation

In order to complete the unit successfully, you will be required to achieve a satisfactory level of performance in all pieces of assessed work. Both assessments take place under open book conditions and are designed to encourage candidates to relate marketing theory to relevant examples. Please note that assessments could take a variety of forms, e.g. two assignments consisting of a set of structured questions and another set of questions based on a case study.

Student writing

Key facts

Mode of study
Distance Learning
Method of study

This course requires you to manage your workload independently, and will involve attendance at a campus or centre - often for assessment purposes only.

Entry requirements

Applicants should be confident in communications. This can be demonstrated by possession of Communication Core Skills at SCQF Level 5.

What you will need

Students are responsible for securing any unit resources listed.

What you need to know

Additional costs

This course involves an additional SQA fee. Please see our Courses Explained page for further information on costs.

Anything else?

Please note that fee waivers may apply. Find out more about funding for part-time courses.

Next steps




This course requires some attendance at College, often for assessment purposes only. Please enquire about expectations for your specific course when booking.

Attendance is usually at the Aberdeen City Campus or Fraserburgh Campus.

Pre-entry guidance is required prior to booking a place on this course. Please contact Brenda Bryce, Distance Learning Co-ordinator by email or on 01346 506014 in the first instance for more information. When submitting your distance learning application form, please ensure you attach the additional information sheet listing qualifications and previous knowledge with your application. You may be required to attend College for assessment. Please check if this is a requirement for your course.

Duration Fees* Code
40 Hours over 6 Months £125.00
Paper applications only

Paper applications

You must submit a paper application form and additional information form for this course and return them to us completed and signed.

Completed forms should be returned to the following freepost address:

The Student Information & Admissions Manager
North East Scotland College
Aberdeen City Campus

Should you have any problems with your application, please contact the Student Advice Centre:

Telephone: 01224 612330

If you take up a place on a College course, at the start of the course you will be asked to sign an enrolment form. In signing the form and/or taking up a place on a College course, you will enter into a contract with the College and be bound by the North East Scotland College Standard Terms and Conditions of Study. Copies of the Terms and Conditions are available for inspection on notice boards and at various locations throughout the College, at the College Reception, on the College website:, or can be obtained on request from the Student Funding and Admissions Manager, North East Scotland College, Aberdeen City Campus, Gallowgate, Aberdeen AB25 1BN. Please note that courses are offered subject to (a) there being sufficient numbers of enrolments and (b) the availability of resources. The College reserves its right (i) not to run courses where the number of students is considered insufficient or where resources are unavailable and (ii) in certain circumstances, to refuse admission to an individual applicant.