Advertising & Public Relations SCQF Level 8

A course for those who wish to pursue a career in marketing, advertising, public relations or the media.


Why take this course?

This course will thoroughly prepare you for a career in marketing, advertising, public relations or the media. Theory and practical work is combined, reflecting the way things work in the industry: from research and analysis, to creating corporate identity and brand management. This gives you a real taste of what working in this fast-paced, creative industry is really like, ensuring you are well-equipped for educational progression or employment.

What you will experience

The course focuses on key concepts involved in marketing research and strategy, alongside creating and sustaining brand presence and corporate identity. You will also build a thorough understanding of the advertising industry, the principles and practices involved in public relations, and how the advertising and marketing industries react to changing consumer behaviour in the digital age. Topics include:

  • Digital Marketing
  • Marketing: An Introduction
  • Media Analysis: Advertisements
  • The Advertising Industry
  • Public Relations: Principles and Practice
  • Advertising Copywriting
  • Corporate Identity
  • Selling Skills
  • Project Management
  • Marketing Research Theory
  • Consumer Behaviour
  • Marketing Research Applications
  • Managing an Event
  • Sales Promotion
  • Direct Marketing
  • Brand Management
  • Industrial Investigations
person sitting in front of computer

Key facts

Entry requirements

Applicants should have at least two Higher qualifications including English or a similar subject. Alternatively, applicants should have successfully completed an appropriate non-advanced College course.

A Foundation Apprenticeship in any subject area will be considered equivalent as one unrelated Higher for entry to this course. A Foundation Apprenticeship in Creative and Digital Media will be considered equivalent to a subject related Higher. The additional Higher required for entry does not require to be subject related.

For those returning to education, life skills and experience in the workplace may allow entry subject to interview. All applicants should show an interest in and aptitude for the subject.

English language requirements

If English is not your first language, please view the specific English language requirements for this course.

What you need to know

Next steps


At North East Scotland College

At University

You can progress to university upon successful completion of this course. Full information is available in the course specification PDF.


Career opportunities are widespread in media, marketing, advertising and in public relations roles such as: 

  • Advertising Agent
  • Marketing Assistant
  • PR Assistant
  • PR Consultant
  • PR Executive
  • PR Officer
  • Sales Executive
  • Social Media Assistant

The following infographic provides information on current and projected employment trends in this sector, within Aberdeen City and Aberdeenshire. Follow the link on the infographic to view a larger image.

Infographic detailing current and projected employment trends in this sector, within Aberdeen City and Aberdeenshire


This course is currently unavailable. Please contact the Student Advice Centre for more information.

If you take up a place on a College course, at the start of the course you will be asked to sign an enrolment form. In signing the form and/or taking up a place on a College course, you will enter into a contract with the College and be bound by the North East Scotland College Standard Terms and Conditions of Study. Copies of the Terms and Conditions are available for inspection on notice boards and at various locations throughout the College, at the College Reception, on the College website:, or can be obtained on request from the Student Funding and Admissions Manager, North East Scotland College, Aberdeen City Campus, Gallowgate, Aberdeen AB25 1BN. Please note that courses are offered subject to (a) there being sufficient numbers of enrolments and (b) the availability of resources. The College reserves its right (i) not to run courses where the number of students is considered insufficient or where resources are unavailable and (ii) in certain circumstances, to refuse admission to an individual applicant.